Monday, April 2, 2012

Flip Flop wines and Soles4Souls come together for a great cause!

In 2000 when I first started my shoe business I attended a conference for shoe retailers.  I attended the first couple of years and I believe it was the 2nd or third year that I met Wayne Elsey, the founder of Soles4Souls.  I enjoyed speaking with him and loved the concept behind this new charity. 

Soles4Souls has distributed over 15.2 million pairs of new and gently worn shoes to over 127 countries to those in need.  A pair of flip-flop sandals will be given to those in need for every bottle of newly-launched flipflop wine purchased this year.

Soles4Souls Inc. will partner with flipflop wines to provide new shoes for needy people around the world. The program will raise much needed funds to give shoes and provide one pair of flip-flop sandals for each bottle of flipflop wine purchased this year (up to 100,000 pairs for the first 100,000 bottles sold, where promotion is legal).

“The flipflop team has taken the mission of Soles4Souls to heart and we are very proud to partner with them to make a difference in the lives of thousands of people,” said Wayne Elsey, founder and CEO of Soles4Souls. "Their generosity and direct involvement benefits people who need our assistance and this unique partnership will allow those who enjoy a good bottle of wine to also make a personal difference with their lifestyle choices.”

flipflop wines, distributed by Underdog Wine Merchants, are a brand new collection of expressive, well-balanced wines that are a perfect fit with today’s more casual lifestyle. “I am very pleased to be supporting this program,” said David Georges, vintner for flipflop wines. "Not only are we making great wines for everyday enjoyment but we have created an opportunity for wine lovers to make a difference.  With one pair of flip-flops given away for every bottle of wine purchased, people can raise a toast knowing that people in real need will benefit.  Before Underdog Wine Merchants launched flipflop wines, we had already collected over 500 pairs of new and gently used shoes from employees and friends.  I’m looking forward to taking an active role with working with Soles4Souls throughout the year.”

For more information, please visit and

Host a shoe drive and do a Flippin' Good Deed
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